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Marketing services

Content marketing built to win
more Maximo business.

I build content marketing that helps Maximo and EAM solution providers get found, get trusted, and win more deals, written by an IBM Champion who speaks MAS migrations and Maximo upgrades, not marketing jargon.

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At a glance
Engagement
Retainer or project
Levels
3 engagements
Contract
3-month start, then monthly
Your review time
< 1 hr / month
Built for
Maximo & EAM only
See the packages ↓
Monthly engagements

Three levels of involvement. The mix is yours.

What does it cost to do nothing? Or to do it poorly?

If you're a small or mid-sized Maximo or EAM solutions provider, it costs more than you think. My Growth level starts at $899 a month. Here's the math:

💸 $10,788 A year of Growth: your investment
🏆 $100,000 One Maximo contract you win, in new revenue
📈 9x+ One deal you would have missed covers the year more than 9 times over
Why this matters

Your potential buyers are looking for someone who truly understands their challenges. If that isn't obvious, chances are you won't make the cut.

Posting isn't enough. Event photos and partner badges are nice, and they show you're active. Thought leadership shows how you think: your take on MAS migrations, what you learned on your last go-live, the mistake you keep fixing for new clients. Turn that into articles, guides, and tools, and you become the provider buyers remember, even if your competitor's team knows more.

And when you do publish, whose plate does it land on? Usually a senior consultant's. Six hours at $200 an hour is $1,200 in billable time for one article. Or it falls to the founder, squeezed in after dinner or over the weekend. Sure, AI can speed up the draft, but it can't supply your expertise or show up every month. That's where I come in.

There's no learning curve, either. I already speak Maximo, so you can skip weeks of explaining and start seeing results sooner.

The voice is yours. The consistency is mine.

Growth
Show up consistently
Starting at $899 per month
Execution against a direction you've already set. For firms that know roughly what they want to say and need it to actually get published, on schedule, month after month.
  • One long-form article and four LinkedIn posts each month, or an equivalent mix
  • A quarterly content calendar built around your market, not a template
  • Written in your voice from material your team provides, with one revision round per piece
  • Weekly check-ins
  • Monthly reporting on performance analytics
Best for: companies whose problem is consistency, not clarity.
Start a conversation
Authority
Become the reference
Starting at $1,999 per month
Strategy and execution together: we decide what your company should be known for, then I build the material that makes that case to a skeptical buyer.
  • Everything in Growth, at greater depth
  • Content pillars and messaging framework built with you
  • A premium asset each month: guide, tool, video, or resource
  • Expertise capture running continuously, so content comes from your people
  • Monthly strategy sessions
Best for: firms competing for named deals, where being the credible voice decides who gets shortlisted.
Start a conversation
Deepest involvement
Market Leader
Set the standard
Starting at $3,999 per month
For firms that intend to be the name buyers think of first, and want ecosystem judgment in the room when the decisions get made rather than downstream of them.
  • Everything in Authority
  • Positioning framework, revisited quarterly as the market shifts
  • Event and conference marketing support, one event per year
  • Direct advisory access between scheduled sessions
  • Priority turnaround on time-sensitive work
Best for: established providers where visibility is a competitive weapon, not a checkbox.
Start a conversation
Two firms at the same level can receive completely different work. A provider with a heavy conference calendar spends theirs on booth assets, sponsor materials, and pre-show campaigns. A provider whose website hasn't been touched in years spends theirs on foundational content and positioning. Same involvement, same rhythm, different output. We agree on the mix at the start of each quarter and adjust it as your priorities move.
Each level carries a defined monthly commitment, quoted once I understand your market and how much ground you're covering. There's no long sales process attached to that. One short conversation and you'll have a real number, plus an honest answer about whether a lighter engagement would serve you better.

Most firms start at Authority and adjust from there. Not sure which fits? Send a message → and I'll recommend a level based on where your firm actually is, not the largest one you'll agree to.

How it works

You already have the content. It's just trapped.

Every company in this ecosystem generates expert material as a byproduct of doing the work: support tickets, RFP answers, the long email a consultant writes explaining a migration path. Almost none of it ever reaches a buyer. My job is to get it out and multiply it.

1

The archive raid

Before I write anything, I go through what already exists: proposals, RFP responses, decks, recorded webinars, past talks, and support ticket history. Most firms are sitting on six to twelve months of content pillars without knowing it.

2

Capture without meetings

Your engineers are billable and scheduled interviews die on the calendar by month three. So I don't schedule them. I send one question at a time and your expert answers in a short voice memo whenever they have a gap. No prep, no call, no rescheduling.

3

One conversation, one month

A single captured answer becomes a pillar article, a month of LinkedIn posts, a newsletter section, several SEO FAQ entries, and a conference abstract. You review and publish under your name. Most clients spend less than an hour a month on it.

4

The library compounds

Raw material isn't spent after one use. Tagged and stored, the same transcript gets mined again when a topic cycles back around, which means the library gets more valuable every month instead of running dry.

Other ways to work with me

Not ready for a monthly engagement? Start here.

One-time projects, scoped and quoted up front, with no ongoing commitment.

Website
Launch website
Fixed project fee · 2–4 weeks

A credible four- or six-page Webflow site, shaped for how Maximo buyers evaluate a partner. Transferred to your workspace, so you own it outright.

What's included
Essential Build: four pages
  • Home, About, Services, and Contact
  • Custom design aligned to your brand
  • Responsive on desktop, tablet, and mobile
  • Contact form, on-page SEO, domain connection
  • One round of revisions before launch
Extended Build: six pages
  • Everything in Essential
  • CMS-driven blog you can publish to without a developer
  • Resources section for guides, datasheets, and downloads
  • Two rounds of revisions before launch

Not included: custom illustration, photography, or video; advanced animations; ongoing content or SEO; copywriting beyond light editing. Deposit to begin, balance due at launch.

Ask about a website
One-time audit
Content Archive Audit
Fixed project fee · 2–3 weeks

A full inventory of the content you already own, from support tickets to RFP answers, turned into a prioritized plan of six to twelve months of content pillars.

What's included
  • Twelve months of support tickets clustered into real buyer questions
  • Proposal and RFP libraries mined for approved technical answers
  • Webinars, decks, and past talks inventoried and tagged
  • Sales objection language captured as positioning material
  • A prioritized content plan mapped to search terms your buyers use
Request an audit
One-time setup
Expertise Capture System
Fixed fee · credited toward a six-month engagement

The capture workflow above, built for your team and handed over. For companies with someone who can write and publish, but no reliable way to get expertise out of billable people.

What's included
  • Asynchronous capture workflow with no meetings required
  • A question bank built from your buyers' real objections
  • Voice and technical guardrails so drafts sound like you
  • A tagged transcript library built to be re-mined
  • A map for turning one answer into a month of content

The system is yours. Run it internally, or keep it running with me on a monthly engagement.

Get it set up
Partner funds
Co-marketing fund activation
A budget you may not be using

IBM and its distribution partners offer co-marketing funds every year, and a meaningful share goes unclaimed. I handle fund identification, campaign design, production, and the claim.

Explore Partner Funds →
Custom quote
Custom projects
Priced by deliverable

Lead-generation tools, branded content platforms, event and conference sites, sponsor prospectuses, and go-to-market advisory. If it doesn't fit a package, I'll scope it.

Tell me what you need

Plenty of companies start with a one-time project and never take a monthly engagement, and that's a fine outcome.

Common questions

Frequently asked questions

Most of my clients prefer that our relationship stays confidential, because the content I produce for them is designed to reflect their expertise, not mine. When a Maximo solution provider publishes a thought leadership article or runs a LinkedIn campaign, their buyers should see their voice, not a marketing vendor's fingerprints. That's by design. I work quietly, protect your competitive positioning, and let your content do the talking. If you'd like to speak with a current client before moving forward, reach out directly and I'll handle that conversation privately.
That concern is one I take seriously. The Maximo partner community is a small world and your competitive positioning matters. I maintain strict confidentiality on every engagement: what I learn about your firm, your strategy, and your market stays private. But confidentiality alone isn't the real safeguard, positioning is. Every Maximo provider claims to be an expert, so that claim by itself doesn't differentiate anyone. Instead of writing the same generic authority content for every client, I dig into what actually makes your firm different: a niche you serve best, an implementation style, a track record, the specific reason clients pick you over the provider next door, and build your messaging around that. Two competitors working with me wouldn't end up sounding the same, because I'm not selling the same "Maximo expert" pitch to both of them. If you have specific concerns about overlap with another client, reach out directly and I'll have that conversation honestly before you commit to anything.
You can, and using AI well is part of how I work faster too. But generating a draft and publishing something credible under your name are two different amounts of work. Getting a usable result still takes knowing how to prompt effectively, catching what the tool gets wrong about Maximo specifically, and running it through real revision. Maximo buyers are experienced, skeptical, and short on time. They can spot generic content instantly, and it hurts trust rather than building it. My value is embedding your firm's specific expertise into content that earns belief that you actually understand their world, plus doing the prompting, fact-checking, and revision work so you don't have to.
It comes down to how much of the thinking you want to own. Growth is right when you already know what your firm should be saying and the problem is that it isn't getting said consistently. Authority is right when you're not certain what you should be known for, or when you're competing for named deals and need to be the credible voice rather than one of several plausible ones. Market Leader is for firms where the positioning decisions themselves need ecosystem judgment in the room. Most firms belong at Authority. If you describe your situation in an email I'll tell you honestly which one fits, including when that's the lighter option.
They don't have to, and this is the single most common reason content programs stall. Scheduled subject matter expert interviews get moved twice and then quietly dropped, and by month three the marketing partner is writing from public sources again. So I don't schedule them. I send one specific question and your expert answers in a short voice memo whenever they have a gap between calls. No prep, no meeting, no calendar. Compliance goes up dramatically when the friction is close to zero. I also start every engagement by mining what already exists, so the first few months of content usually come out of your archive before I ask anyone for anything.
Judgment, structure, and multiplication. Your expertise was already there and it was producing nothing, because raw material and publishable content are separated by a lot of work: knowing which of the forty things your engineer said is the one buyers care about, catching what's technically imprecise before it goes out under your name, shaping it for how Maximo buyers actually read, and turning one answer into a month of output across several channels. The raw material is the part only you can supply. Everything between that and a published asset is the part I handle, and it's where the time actually goes.
My core expertise is Maximo and EAM, that's where I do my best work and where my 30 years of ecosystem experience is most valuable. I also support technical service providers and event organizers in related industries. But if you're a Maximo or EAM solution provider, you're exactly who I built this for.
SEO-optimized blog posts, LinkedIn campaigns and thought leadership articles, email newsletters, website copy, positioning and messaging frameworks, content calendars, and event marketing materials including sponsor prospectuses and event branding. Every deliverable is written for Maximo and EAM buyers specifically, not adapted from generic templates.
Yes. I've supported Maximo user conferences and technical events with sponsor prospectus creation, hero headlines, visual branding, and outreach campaigns. If you're organizing or sponsoring an event in the Maximo or EAM space, reach out, I know this audience well.
Ready to get started

Pick a package, or just ask a question first.

No pressure, no long sales process. Reach out and I'll figure out with you whether this is the right fit for where your firm is right now.

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Expertise In. Pipeline Out.
Why this works