Marketing services

Content marketing built for
the Maximo ecosystem.

Most marketing agencies don't know the difference between a Maximo upgrade and a MAS migration. We do — because we've spent 30 years inside the ecosystem. Every service we offer is built specifically for Maximo and EAM solution providers who need to reach technical buyers and win more deals.

IBM Champion — Maximo & EAM 30 Years at Projetech Published weekly in the Maximo ecosystem
What we deliver

Every service built for EAM buyers — not general audiences

We don't offer generic marketing services with an EAM veneer. Everything below is built specifically for firms selling to asset managers, plant engineers, and IT directors in asset-intensive industries.

✍️

SEO blog content

Long-form articles written for the search terms your buyers actually use — MAS migrations, EAM ROI, Maximo integrations.

  • Keyword research included
  • Written for technical buyers
  • Published under your name
💼

LinkedIn campaigns

Post sequences and thought leadership articles that build your firm's visibility where Maximo buyers actually spend time.

  • Profile-ready copy
  • Post calendar included
  • Engagement-optimized format
🏆

Thought leadership

Deep-dive articles that position your firm as the most credible voice in your niche — not just another Maximo partner.

  • Topic ideation included
  • Draws on your real expertise
  • Repurposable across channels
📧

Email newsletters

Regular cadence content that keeps your firm top of mind between sales cycles and nurtures long-term pipeline.

  • Written in your voice
  • Designed for deliverability
  • Subscriber growth guidance
🔍

SEO strategy & audits

Find the search terms your buyers use when they're looking for a Maximo partner — and make sure you show up.

  • Competitor gap analysis
  • On-page recommendations
  • EAM-specific keyword sets
🎯

Positioning & messaging

Core narrative work — how you describe what you do, who you serve, and why you're different from every other Maximo partner.

  • Value proposition development
  • Buyer persona mapping
  • Website copy guidance
Monthly packages

Consistent content. Compounding authority.

Fixed monthly deliverables, built specifically for the Maximo ecosystem. You get the content. You get the credit. We handle everything else.

Foundation
$750
/ month
The right starting point for firms that need to show up consistently and build a baseline content presence.
  • 1 SEO-optimized blog post
  • 8 LinkedIn posts
  • Monthly content calendar
  • Keyword optimization
Best for: firms just beginning to invest in content marketing.
Get started
Authority
$2,500
/ month
A full content engine for firms investing in market leadership and long-term inbound demand.
  • 3 SEO-optimized blog posts
  • 16 LinkedIn posts
  • Premium content asset
  • Monthly strategy sessions
Best for: firms committed to becoming the recognized authority in their vertical.
Get started

Not sure which package fits? Send us a message → we'll recommend the right starting point based on your goals.

How it works

What working together actually looks like

A clear process with no guesswork. Most clients spend less than an hour a month on review.

1

Discovery & positioning

We learn your firm's focus areas, target verticals, competitive positioning, and the buyers you're trying to reach. If you're not sure how to answer those questions yet, that's fine — it's part of what we figure out together.

2

Content strategy & pillars

We define 3–5 content pillars mapped to EAM buyer concerns, identify SEO opportunities specific to your market, and build a messaging framework that sounds like you — not a template.

3

We write. You review. You publish.

Finished content delivered on a set monthly schedule. Review it, make any changes, and publish under your name. Most clients spend less than an hour a month on review.

4

Ongoing refinement

We track what's resonating, adjust content pillars as your market shifts, and report on visibility and engagement metrics each month.

Why it matters

Why "we'll handle it internally" usually means it doesn't get done

Most Maximo firms have the expertise to create great content. The challenge is time, consistency, and knowing which topics actually move the needle with EAM buyers.

Doing it internally Done-for-you with MCS
Consistency Publishing depends on internal bandwidth and gets delayed when priorities shift. Content created and delivered on a reliable monthly cadence with fixed deliverables.
Strategy Topics are often reactive, inconsistent, or disconnected from SEO and buyer intent. Guided by defined content pillars, messaging priorities, and EAM-specific SEO opportunities.
Internal lift Senior team members carve out time to write, review, organize, and publish. Your expertise stays central — execution is handled through a structured process.
Quality Varies depending on who has time and whether there's a consistent editorial standard. Built specifically for Maximo and EAM firms, with consistent voice and professional finish.
Momentum Content starts strong, then stalls when delivery depends on already-stretched teams. The system keeps moving — visibility and authority compound over time.
Business impact Content exists in isolation, with limited connection to market positioning or pipeline. Each package designed to support visibility, credibility, and inbound interest measurably.

This is not about whether your team can create content. It's about whether the right content gets created consistently enough to support real growth.

Common questions

Frequently asked questions

Most of our clients prefer that their relationship with us stays confidential — because the content we produce for them is designed to reflect their expertise, not ours. When a Maximo solution provider publishes a thought leadership article or runs a LinkedIn campaign, their buyers should see their voice, not a marketing vendor's fingerprints. That's by design. We work quietly, protect your competitive positioning, and let your content do the talking. If you'd like to speak with a current client before moving forward, reach out directly — we handle those conversations privately.
That concern is one we take seriously. The Maximo partner community is a small world and your competitive positioning matters. We maintain strict confidentiality on every engagement — what we learn about your firm, your strategy, and your market stays private. If you have specific concerns about overlap with another client, reach out directly and we'll have that conversation honestly before you commit to anything.
You can — and we use AI as part of our own workflow to work faster. But AI generates words. We generate credibility. Maximo buyers are experienced, skeptical, and short on time. They can spot generic content instantly — and it hurts trust rather than building it. Our value is embedding your firm's specific expertise into content that earns the belief that you actually understand their world. That judgment, that Maximo-specific context, and that editorial quality can't be replicated by a prompt alone.
Our core expertise is Maximo and EAM — that's where we do our best work and where our 30 years of ecosystem experience is most valuable. We also support technical service providers and event organizers in related industries. But if you're a Maximo or EAM solution provider, you're exactly who we built this for.
SEO-optimized blog posts, LinkedIn campaigns and thought leadership articles, email newsletters, website copy, positioning and messaging frameworks, content calendars, and event marketing materials including sponsor prospectuses and event branding. Every deliverable is written for Maximo and EAM buyers specifically — not adapted from generic templates.
Yes. We've supported Maximo user conferences and technical events with sponsor prospectus creation, hero headlines, visual branding, and outreach campaigns. If you're organizing or sponsoring an event in the Maximo or EAM space, reach out — we know this audience well.
Ready to get started

Ready to sound like the only firm that actually knows your buyer's world?

Pick a package, reach out directly, or ask us to recommend the right starting point for your firm. The Maximo partner community is small — let's make sure the right buyers know your name.

Expertise In. Pipeline Out.