The only marketing partner who's actually
lived inside the Maximo ecosystem.
Most marketing agencies learn about your industry from a briefing document. I learned about the Maximo ecosystem by spending 30 years inside it — at Projetech, one of the longest-running IBM Maximo Managed Service Providers in North America.
That's not a marketing claim. It's the reason everything I produce for Maximo solution providers sounds like it was written by someone who actually knows the buyer's world — because it was.
30 years in the ecosystem. Now helping others market their way out of it.
I spent three decades at Projetech working inside the Maximo ecosystem — long enough to understand how asset-intensive organizations evaluate and select solution providers, what makes a Maximo partner stand out, and why most EAM marketing fails to move the needle.
When I founded Max Content Solutions, I had one straightforward observation: Maximo solution providers have genuinely deep expertise, but almost none of them know how to communicate it in a way that earns a buyer's trust. They sound like every other vendor — same claims, same buzzwords, same content that experienced asset managers scroll past without a second glance.
My job is to change that. I translate 30 years of insider knowledge into content that sounds like it was written by someone who has actually sat in the buyer's seat — because I have.
Max Content Solutions is deliberately boutique. You work directly with me, not a junior writer or an account manager. Every piece of content I produce carries the same standard I'd apply to work published under my own name.
What makes this different from hiring a marketing agency.
Any agency can learn the jargon. What they can't replicate is 30 years of firsthand experience in the ecosystem your buyers live in.
IBM Champion — Maximo & EAM
IBM's recognition for outstanding contribution to the Maximo and EAM community. Not self-proclaimed — awarded by IBM based on demonstrated expertise and community impact.
30 Years at Projetech
Three decades inside one of North America's longest-running IBM Maximo Managed Service Providers — building the ecosystem knowledge that now informs every piece of content I produce.
Founder, MaxSelect™
The only independent, provider-neutral Maximo selection advisory built on firsthand ecosystem experience. Created because I'd seen too many organizations choose the wrong provider for the wrong reasons.
Published Weekly
The Maximo Minute newsletter goes to subscribers across the Maximo and EAM community every week — the same quality and depth I bring to every client engagement.
Complete discretion
What I learn about your firm, your clients, your strategy, and your market stays confidential. The Maximo partner community is a small world — your competitive positioning is treated as proprietary at every stage of our engagement.
Boutique practice
You work directly with me on every engagement. No handoffs to junior writers, no account managers between us. The expertise you're hiring is the expertise doing the work.
Four principles that guide every engagement.
These aren't values statements. They're the specific ways I approach the work that make it different from what a generalist agency would produce.
Specificity over volume
One piece of content that names the right buyer's pain point — a MAS migration concern, a deferred maintenance backlog, a difficult provider transition — outperforms ten generic articles about "digital transformation." Every deliverable is built around a specific buyer and a specific problem.
Your voice, not mine
The content I produce is designed to sound like you — your perspective, your expertise, your firm's positioning. Most clients ask that I don't publicize our relationship. I'm fine with that. The measure of success is whether your buyers think the content is yours, because it should be.
Ecosystem fluency first
I don't adapt generic content marketing frameworks to the Maximo space. I build from the ecosystem out — starting with how Maximo buyers actually evaluate providers, what concerns drive their decisions, and what kind of content earns their trust versus what gets scrolled past.
Discretion as a feature
The Maximo partner community is small. Competitive positioning matters. I maintain strict confidentiality on every engagement and treat your market positioning as proprietary — because it is.
Built on the principles that matter in a small, trust-driven industry.
The Maximo ecosystem is a small world. Reputation is everything. These are the values that guide every decision I make.
Integrity
Honesty and transparency in every client relationship. If something isn't working, I'll say so. If there's a conflict of interest, I'll disclose it immediately. Trust is earned by being straight, not by being agreeable.
Specificity
Vague content doesn't build trust in technical industries. Every piece of content I produce is specific to the Maximo ecosystem, specific to your buyers, and specific to the problems they're actually trying to solve.
Results over activity
The goal isn't content output — it's content that earns buyer trust, builds your firm's authority, and supports real pipeline. Activity metrics are only meaningful if they connect to business outcomes.
Discretion
Your competitive positioning is yours. What I learn about your firm, your clients, your strategy, and your market stays confidential — not because of an NDA, but because that's how a trusted partner operates.
Depth over breadth
Max Content Solutions serves a specific niche and serves it well. I don't try to be a full-service marketing agency. I do one thing — Maximo and EAM content — and I do it better than anyone else in the market.
Practitioner perspective
Everything I produce is informed by 30 years of firsthand ecosystem experience — not research, not observation, not client briefings. The perspective I bring to your content is the perspective of someone who has lived in this industry.
"Most of our clients ask us not to take credit for the content we create — because the content is good enough that they want it seen as entirely their own thinking. Our job isn't to get noticed. It's to make you the authority in the room. If you'd like to speak with a current client before moving forward, reach out. We'll arrange it privately."
Frequently asked questions
Ready to sound like the only firm that actually knows your buyer's world?
View the monthly packages, read the published work, or reach out directly. The Maximo partner community is small — let's make sure the right buyers know your name.
Expertise In. Pipeline Out.